Hong Kong · Brand & IP Protection

Brand & IP Services

Protect your brand and intellectual property with Echo Olesen Global's comprehensive Brand & IP services — covering trademark registration in Hong Kong, China, and globally; GS1 barcode application for retail and e-commerce; and ISSN/ISBN application for publications.

HK & China TrademarkGS1 Barcode (EAN-13/UPC)ISSN & ISBNGlobal IP ProtectionTCSP Licensed TC010076
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Our Brand & IP Services

Select a service to learn more about our offerings and how we can help protect your brand.

Trademark Registration

Most Requested

HK, China, and Global Brand Protection

Register your trademark in Hong Kong, Mainland China, and internationally through the Madrid Protocol. We handle the complete application process — from class selection and name search to examination responses and registration certificates.

Typical Timeline:8–14 months (HK) · 12–18 months (China)
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What's Included

  • Hong Kong trademark registration (Classes 1–45)
  • China trademark registration (CNIPA)
  • International trademark via Madrid Protocol
  • Trademark search & conflict analysis
  • Examination response & opposition handling
  • Trademark renewal & portfolio management

Complete Brand & IP Protection

From brand name to product barcode to publication number — we cover every aspect of your brand's intellectual property needs.

Trademark Registration

Most Requested

Register your trademark in Hong Kong, Mainland China, and internationally through the Madrid Protocol. We handle the com...

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Barcode Application (GS1)

E-Commerce Essential

Apply for official GS1 barcodes (EAN-13, UPC) through GS1 Hong Kong. Essential for retail distribution, e-commerce platf...

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ISSN / ISBN Application

Publishing

Apply for ISSN (International Standard Serial Number) for periodicals, magazines, and journals, or ISBN (International S...

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Brand & IP FAQs

Common questions about trademark, barcode, and publication number registration

What is the difference between a trademark and a trade name in Hong Kong?
A trademark is a registered intellectual property right that gives the owner exclusive use of a mark (word, logo, or combination) for specific goods or services. A trade name (company name) is registered with the Companies Registry but does not provide IP protection. You need both a company name and a registered trademark for full brand protection.
How long does Hong Kong trademark registration take?
A Hong Kong trademark application typically takes 8–14 months from filing to registration, assuming no objections or oppositions. The process involves examination by the Trade Marks Registry, a publication period for oppositions, and final registration.
Can I register a trademark in Hong Kong that covers Mainland China?
No. Hong Kong and Mainland China are separate trademark jurisdictions. You need to file separate applications with the Hong Kong Trade Marks Registry and the China National Intellectual Property Administration (CNIPA). Echo Olesen Global can manage both filings simultaneously.
What is a GS1 barcode and why do I need one?
A GS1 barcode (EAN-13 or UPC) is an official product identification barcode issued by GS1, the global standards organisation. It is required for selling products in retail stores, on Amazon, and on most major e-commerce platforms. Counterfeit or self-generated barcodes are rejected by major retailers.
What is an ISSN and who needs one?
An ISSN (International Standard Serial Number) is a unique identifier for serial publications — magazines, journals, newsletters, and other periodicals. It is required for library cataloguing, international distribution, and academic indexing. Publishers of any periodical publication should apply for an ISSN.
Can I apply for an ISBN for a self-published book in Hong Kong?
Yes. Authors and publishers in Hong Kong can apply for an ISBN through the Hong Kong Public Libraries (which acts as the ISBN agency for Hong Kong). Echo Olesen Global can assist with the application process and advise on the requirements for self-published works.
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